Privacy Policy
Last updated: October 2026
1. Information We Collect
We collect information you provide directly, including your name, email address, profile information, portfolio content, and any files you upload. We also collect usage data such as pages visited, device information, and IP addresses.
2. How We Use Your Information
We use your information to provide and improve our services, process bookings, send transactional emails, personalize your experience, and ensure platform security. We do not sell your personal information to third parties.
2a. Marketing Communications
By creating an account, you agree to receive emails from Lmura ([email protected]) even after account creation. You can unsubscribe at any time by contacting support or using the unsubscribe link in any email.
3. Automated Processing
Features like the virtual wardrobe stylist, storyboard generator, and meeting summaries process your uploaded images and chat content through third-party service providers solely to produce the requested output. Processed data is not used to train models or shared for unrelated purposes.
4. Data Retention
We retain your data for as long as your account is active. You may request deletion of your account and associated data at any time by contacting support.
5. Your Rights
Depending on your jurisdiction — including under the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA) — you may have the right to access, correct, delete, port, or restrict the processing of your personal data, to object to certain processing, and to withdraw consent at any time. We will not discriminate against you for exercising these rights. To exercise any right, contact us at [email protected]; we will respond within the timeframes required by law, generally within 30 days.
6. Data Protection & Security
We protect your data using industry-standard measures, including HTTPS/TLS encryption for all traffic between your browser and our servers, encryption of data at rest, strict access controls, and regular security reviews. If we become aware of a data breach affecting your personal data, we will notify affected users and the relevant authorities without undue delay and, where required by law, within 72 hours of becoming aware of the breach, describing the nature of the breach and the steps we have taken. Your uploaded assets — including portfolios, showreels, and scripts — remain the exclusive property of the respective users or agencies; we process them only to provide the service and claim no ownership over them. Where we use third-party service providers, they are bound by contractual data-protection obligations.
7. Contact
For privacy-related inquiries, contact us at [email protected].